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In the 1960’s 30 was old.

Today, a baby born within the past decade could live to be 150 years old!

Back then it was thought that BEAUTY was synonymous with YOUTH.

“Technology has reached a point where extending animal life span by 30 percent is routine,” says David Sinclair, a professor of genetics at Harvard Medical School and a renowned authority on longevity. “Dozens of companies are testing aging-reversal technologies in human clinical trials, and the combination of these could extend life span by decades.”

We already are seeing 90 to 100-year-olds looking better, healthier and more physically and socially active than was even imaginable by Boomers back in the 60’s. If you think of aging like this:

. . . then BW2W wants you to know that a key supplement, DNA editing, and young blood could someday add years to your life, plus erase wrinkles, and potentially wipe out age-related diseases.

So, where are YOU in that Age Progression video above? When will you look more like the flower unfolding?


Given how promising this all sounds, it would be tempting to seek out a doctor who specializes in longevity and offer yourself up to science. Not so fast, says Sinclair. “Gene therapy is risky. Unlike a pill, if there’s a problem you can’t just stop taking it. It’s there forever.” And right now it’s also breathtakingly expensive: Novartis’s gene therapy costs $475,000. That makes the $45 price tag for a month’s supply of wrinkle cream feel like couch change.

There is good news, however, and it’s not just for babies born in the last decade. With a wellspring of money going into longevity research from tech companies like Google, experts feel confident that in the next five to 10 years, supercharged anti-aging treatments will begin to come to market.

“I don’t want to get wrinkles or gray hair, and I want to be able to lift weights and run forever,” says biologist Daisy Robinton, a postdoctoral scientist at Boston Children’s Hospital . “It’s important to be grounded in reality, but I feel the science is closer than ever before.”

Few have seen the aging landscape change more than Boomers, (those currently between the ages of 57 and 75). There are roughly 78 million Americans who fall under this demographic. These consumers know they don’t want to look like their grandmothers did. They want to be healthier and stay actively LIVING. They’re no longer afraid of aging. They intend to age successfully. There is a passage in the Bible in Deuteronomy that speaks of Moses as being “one hundred and twenty years old when he diedHis eyes were not dim nor his natural vigor diminished.”

We’re already living longer and have more options to do something about how our appearance ages. More options are on the way. Somewhere in the middle of this continuum is the movement, where proactive intervention, holistic wellness, and acceptance converge.

We might have in the past thought of personal BEAUTY as a goal which people surrendered as they got aged. However, the Boomer population is unprecedently large and they still control a vast majority of economic, political and media influences which is driving longevity research for everyone. Expect to see the traditional concept of BEAUTY continue being extended to ensure that surrender is no longer the only realistic option. Digitalisation and new technologies in the future will mean that what is trendy and beautiful will cease to be the exclusive preserve of the young. BEAUTY may return to the time of Biblical Abraham … when his wife Sarah was so alluring at age 90 that a foreign king’s agents kidnapped her for his harem!

As our societies wrestle with demographic change, and we see the emergence of BEAUTYSuper-elderly.

“This is where a wrinkle could start.” In 1981 a barely 30-year-old Lynda Carter, famous for her role as TV’s Wonder Woman, is staring into the camera, pointing to the corner of her eye, imploring her fellow Boomers to use Maybelline’s Moisture Whip just like she does. “I do more than moisturize my face. I protect it,” she explains. The ad seems to shout that even superheroes need a shield against aging badly.

Don your super-capes – It’s no longer a fantasy!

Still … BEAUTY is cultural. As a culture, we give lip service to the notion that what matters is inner beauty when in fact it’s the outer version that carries the real social currency. The new outlook on BEAUTY and LONGEVITY dares us to consider a new vision. And that needn’t seem too hard to embrace.

If I were to look at a portrait of my mother, I would see one of the most beautiful people in the world—not because of her cheekbones or her neat figure, but because I know her heart.

1 thought on “

  1. I knew a little about this subject, from what you shared with me earlier, but reading the entire content, seems like the news of the century. It’s great news, and somewhat worrisome, considering that there are always people on both sides. I’d not be surprised if one day it will be on the ballots, ready to receive our opinion/choice.
    I think it’s time everyone gets educated on it. It’s never too early. Thank you for bringing it to our attention.

    BTW, I’m taken not only with the content, but with the presentation. That gorgeous peony fits so beautifully with the “Beauty In A Single Generation”, title. You nailed this post. Two big tumbs up. Ok, not so big, but I’d give you ten if I had them. l❤ this post.

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